The camera was never there.

Naturality makes ads and brand films without a shoot. You describe the film, cast it, and direct it shot by shot in Shot Room, until it looks like it simply happened.

Edit the idea and it opens in Shot Room as your own project.
The shots land here, each one as wide as its seconds.

From a paragraph to a delivered file, in four steps.

  1. 1Brief & castWrite what happens. Drop an image or video on the words it belongs to. Name who plays whom.
  2. 2Shot planEach shot gets a length, a type and a recipe. Hover any recipe to see what its models can take.
  3. 3ShotsGenerate or upload the assets, say what the shot should feel like, check the prompt, then make takes.
  4. 4UploadPut the final cut and every shot back on the project, with notes, so nothing lives only on a laptop.

Every model’s limits, before you press generate.

The same numbers show up in Shot Room wherever you pick a model, so nothing fails twenty minutes in.

ModelTakes inPromptLengthTypical wait
Seedance ref-to-videoup to 30 images, 10 videos, 10 audio (videos ≤30 s in total)up to ~10,000 tokens4–30 s out; reference clips 2–30 s≈ 3 min a take at 720p
Seedance video editup to 10 videos (≤30 s in total), 30 images, 10 audioup to ~10,000 tokensmatches the input clip≈ 3 min a take
Wan 3.0 Primeup to 10 images, 5 videos, 5 audioup to ~20,000 characters2–30 s, whole seconds; references + output ≤30 s≈ 4 min a take
gpt-image-2.5up to 16 reference imagesup to ~32,000 charactersstills, 1920 × 1088≈ 20 s an image
ffmpegany clip and audiono prompt: cuts, speed, gradeframe-exacta few seconds

Recent films

Bring the idea. Leave with the cut.